In an effort to reach the growing number of beef and dairy producers and importers using social-media outlets to get information about their world, communities and industries, the checkoff’s producer communications team recently embarked in the social media realm with three new channels, handles or pages, whichever you prefer: www.facebook.com/MyBeefCheckoff; www.twitter.com/MyBeefCheckoff; and www.youtube.com/MyBeefCheckoff. These new outlets are free, and the time added to send existing producer communications out through them adds little additional staff time, so they provide an excellent opportunity for the checkoff to deliver important messages about how producer dollars are being invested. Visit the checkoff producer sites and let us know what you think!