Farmers don’t create a plan and stick to it. Do not let the emotions of the market, the excuses of why it is moving or the projections of where it is going to get in your way. If your plan was set up at profitable levels, then execute and implement.

 


 

You can’t be asleep at the wheel in your cash market. Even if your market advisor helps with your futures/options trading, chances are he doesn’t have a read on the pulse of your local cash market. The farmer needs to take control of his cash market decisions, and find those opportunities to make 10 to 20 cents more from trucking and storage opportunities that arise.

 

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I see producers coming to advisors to help improve their marketing performance. In the volatile markets we are experiencing there are big opportunities developing for the producer, but the ability to focus on the end result is getting more difficult. I see producers starting off as a hedger where they are focus on locking up a profit margin like we are currently seeing for 2010 corn where over a $150/acre profit exists if all inputs are locked up. The problem is, with the current aggressive and fast price swings, producers sometimes try to outguess the market actions.

 
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