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NPPC: HSUS Files FTC Complaint on 'Deceptive' Animal Treatment Advertising

April 18, 2012
By: Julianne Johnston, Pro Farmer Digital Managing Editor

The National Pork Producers Council (NPPC) has learned the Humane Society of the United States (HSUS) has filed a complaint with the Federal Trade Commission, claiming that NPPC is "engaging in deceptive advertising related to animal well-being."

HSUS, in an official statement said: "The complaint alleges that the pork industry’s public descriptions of its "We Care Initiative" and deceptively-titled 'Pork Quality Assurance Plus' program are riddled with numerous false claims regarding the welfare of pigs, including the trade group’s patently false claim that its PQA Plus program helps to 'ensure that all animals in the pork industry continue to receive humane care and handling.'"

Link to HSUS statement.

NPPC said in a statement it will analyze the complaint once it is made public and will "vigorously defend against the absolutely false claims made by HSUS" as set forth in a press release it issued today. "The FTC complaint is the latest attack by animal-rights activists on America’s hog farmers, an assault that seems obviously in response to the U.S. pork industry’s strident opposition to congressional legislation that would allow federal bureaucrats to tell farmers how to raise and care for their animals. NPPC looks forward to the FTC quickly dismissing HSUS’s complaint," states NPPC. "America’s hog farmers are committed to providing humane and compassionate care for their pigs at every stage of life. U.S. hog farmers are the ones who ensure the well-being of their animals and who are dedicated to producing safe, affordable and healthful foods for consumers – using standards and practices that have been designed with input from veterinarians and other animal-care experts – not groups that spend well-over half of the donations they receive on soliciting more contributions and, apparently, the other portion on suing American farmers."


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