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Machinery Journal

RSS By: Aimee Cope, Farm Journal

The Machinery Journal blog is your place to find the latest machinery updates, industry news, and interesting tid bits.

Brand Loyalty Leads to 3-Year-Old Trading in Tractor

Apr 04, 2013

 On the Case IH Be Ready Blog, the editors posted a story of a little boy already loyal to Big Red. (read the original story here). 

After Christmas, James McCutcheon, a salesman at H&R Agri-Power in Tanner, Ala., spotted an off-color tractor toy that was given to Brad Lamon’s three-year-old son, Judson.

The Lamon family operates a 4,000-acre farm in Trinity, Ala., and has a history of running Case IH red equipment. McCuthceon thought the battery-powered green John Deere didn’t fit with the rest of the equipment around farm yard.

So McCutheon and 3-year-old Judson struck a deal–trade in the green tractor toy for a red one. The crew at H&R assembled the Case IH toy tractor on the spot at the dealership, had Judson sign a contract for the Case IH loader tractor, gave him a hat, and introduced him to the parts manager and service manager–just like what happens when his dad signs a deal.

Source: Case IH Be Ready Blog

CaseIH Tractor Trade

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