In-the-Field Video Instruction
Sep 15, 2012
Up to 50% of farmers have a smart phone. And manufacturers are taking note.
For example, on its Rebel line of balers, Vermeer has installed QR codes
on specific service areas of the machines. QR Codes allow someone to use an app on their phone to “read” the QR code (it looks like a square jumbled barcode) and then automatically displays a video from the company.
According to Bellana Putz with Vermeer, the two codes are located at the areas of the product that receive the highest number of help calls to the dealership and the factory. The 2D code will connect operators to real time videos that show how to properly thread netwrap or twine through the baler.
“These videos are designed to alleviate troubleshooting delays,” Putz says. “There aren’t any words to the video, but rather the videos display 2 minutes of straight-forward action to resolve common problems.”
The Rebel series of balers are designed for the rural lifestyle/hobby farmer market. And Vermeer claims this is the first application of the technology in this way for agriculture.