From Farm Field to Football Field
Oct 20, 2009
I’m not an Indianapolis Colts football fan, but I am a fan of what the sports franchise is doing for the state’s biofuels industry.
In a new partnership called Hoosier Horsepower
, the Colts will team up with Indiana’s soybean and corn farmers through the state’s checkoff funds to educate Indiana consumers about the many benefits of using biofuels. Indiana leads the nation in terms of biodiesel blending capabilities.
The Hoosier Horsepower program centers around an educational component that is a multidimensional effort designed to connect with and educate students of all ages. Colts tight end Dallas Clark, who grew up in rural Iowa, will serve as the official spokesperson of the Hoosier Horsepower program.
For example, high school students will have the opportunity to participate in a biofuels video contest where the students submitting the top entries win scholarships. As part of the program, for each catch Clark makes during the season the Colts will donate $100 on behalf of Indiana corn and soybean farmers to the scholarship fund.
Middle school students will be targeted with a newly created biofuels education curriculum package and have the chance to earn prizes from the Colts. And elementary students will have the chance to meet the Colts’ mascot, Blue, by entering a coloring contest featuring soy crayons or creating their own biofuels and Colts themed posters.
This kind of partnership is a win-win for both the Colts and agriculture – it helps the Colts connect with fans of all ages throughout the state while highlighting the state’s biofuel efforts.