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14 Drivers for Success in 2014

December 7, 2013
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The learning curve in agriculture has been steep the past few years. While droughts and floods, bugs and weeds have challenged farmers’ livelihood, commodity prices have been in their favor. That’s all changing. Not the weather and pest part—they’re here to stay. Record-high grain prices, on the other hand, are gone for now. That’s welcome relief for livestock producers and cause to pause for grain farmers.

"This is it; 2014 is the dip in the roller coaster we’ve been preparing for," says Moe Russell, Farm Journal columnist. "Working capitol will take a hit because of the value of corn, but farmers will have to mind the details to balance current assets and liabilities, along with availability of credit."

In short, sharpen those pencils and keep them sharp. Most importantly, keep your wits about you and recognize that the fundamentals for agriculture are strong. In the midst of the downturn in grain prices, there’s some good news. As an industry, farmers are prepared for this new normal.

"Net farm income for 2013 is projected to be a record high, and at the same time, farmers’ debt load is at a record low," explains Chip Flory, editor of Pro Farmer. "Our industry is ready for this changing landscape."

Record-high exports and a strong trade surplus, Flory notes, are also bright spots that add strength to the industry’s fundamentals. "On top of that, yields are climbing and can help offset the lower commodity prices," he says.

As you look ahead to 2014, capture savings by locking in input needs sooner rather than later. Keep an eye on interest rates; they’re sure to go up. Start paying attention to outside pressures on modern-day production agriculture.

Flory’s advice: In the midst of change, keep calm and carry on.

Input Analysis


There are cost savings to be realized with fertilizer, but don’t shortchange your crops.

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Lock up a moderate profit rather than taking the risk of being forced to sell below cost.

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Yield Push


Hybrid placement involves managing the weakness of a hybrid to maximize its potential.

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Tax Acumen


Strike a balance with your tax liability so you don’t crimp your financial situation.

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FEATURED IN: Farm Journal - December 2013

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