By Katie Allen, Farm Journal Contributing Editor
Those who work in agriculture know as well as any about brand labeling and the importance of communications and what it takes to efficiently market a label. New media outlets are pushing agricultural communicators out of the realm of traditional media and into other forms of online social media. Social media can be a powerful tool, as anyone can serve as their own communicator and have a voice on social media sites, including Facebook, LinkedIn, YouTube, and the infamous most recent social media source recognized by that little blue bird – Twitter.
I have brought updates about AG CONNECT to my Twitter account (www.twitter.com/katieallenmo
) weeks prior to the show and throughout the duration. I feel Twitter is a tool that can bring the world of agriculture together and immerse people in conversation about Ag. Combating negative publicity and false rumors about the industry is becoming a major issue, and people involved in agriculture can join in on social media sites to promote and fight for their cause. Who better to tell how agriculture is making farming practices more sustainable than the farmers themselves?
I hope some of these issues are addressed today at the Communications in Ag Panel discussion hosted by Ag communications revolutionary educator Jim Evans, renowned farm broadcaster Orion Samuelson, and farmer and national Ag leader on a variety of fronts Mike Yost. The panel discussion will be held in the Innovations Theater on the show floor level from 1:30 to 2:30 p.m. I encourage anyone – from producers to equipment dealers to engineers – to attend today's panel discussion and find out ways to better represent and communicate the complexities and issues in agriculture.
I have posted many photos and comments about the educational sessions and exhibits at the trade show AG CONNECT on my Twitter account (listed above) and my blog (www.katieatagconnect.blogspot.com