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BASF donates LEGO® bricks from Commodity Classic booth to National FFA

March 31, 2010
By: Sara Schafer, Farm Journal Media Business and Crops Editor


At the close of the 2010 Commodity Classic in Anaheim, California, BASF donated the LEGO bricks used in its featured custom barn and crop sculpture to the National FFA Organization in Indianapolis. The bricks will be used in leadership courses for a wide range of high school students.
To illustrate how BASF products provide building blocks to help growers get the most out of every acre, well-known brick artist Nathan Sawaya sculpted an impressive 3-D barn, alongside an array of soybean pods, corn stalks and wheat shafts, using only standard LEGO bricks. Each day at Commodity Classic, Sawaya continued building the sculpture while attendees viewed his progress.
At the close of the trade show, the bricks were packed and shipped to National FFA. The organization plans to utilize the LEGO bricks beginning this fall as part of leadership conferences and workshops for high school students. The LEGOs will also be used in October during the National FFA Convention in Indianapolis.
"National FFA is very thankful to BASF for such a generous contribution to our organization,” said Whitney Danker, Education Specialist for FFA. "The LEGO donation will be part of the curriculum more than 20,000 students will use in order to glean leadership lessons to apply to their lives. We are grateful for the donation from BASF, which will help us strengthen the future leaders of the agriculture industry.”
The 2011 Commodity Classic is scheduled for March 3-5 in Tampa, Florida.

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