Domino's Pizza announced this week that it will begin using 50% more cheese on its "cheese only" pizzas, boosting cheese from 7 oz to 10 ½ oz. on their large pizza offering, as an example.
This follows up on Domino's introduction of seven varieties of American Legends pizzas at the beginning of 2009. These specialty pizzas contain 40% more cheese.
Domino's is the number two pizza seller in the United States.