AGCO announces that Rural King stores headquartered in Mattoon, Illinois, will sell and service Massey Ferguson lawn and garden equipment and branded merchandise in their stores.
Under this partnership, Rural King will offer Massey Ferguson branded lawn tractors and zero turn mowers as well as collectable toys and branded apparel at 44 retail locations in their trade territory. The Rural King network of stores extends throughout Indiana, Illinois, Ohio, Michigan, Missouri, Kentucky and Tennessee.
The new lawn and garden products will be manufactured and sold by Briggs & Stratton under a licensing agreement with AGCO.
The agreement between the companies goes into effect immediately.
For more information: Massey Ferguson