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Three Qualities of a Good Marketer

February 11, 2010
By: Sara Schafer, Farm Journal Media Business and Crops Editor

Greg Vincent, AgWeb Editor
Bob Utterback, Farm Journal economist and president of Utterback Marketing, provides the key characteristics of a high-quality marketer.
His top three:
  1. Be a good producer
  2. Have a marketing plan that lets you achieve your profits.
  3. Aggressively control your input costs on a multi-year basis.
Listen in for more marketing advice:
For More Information

You can e-mail Greg Vincent at

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