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Top Producer''s Marketing Advisors

January 12, 2009
By: Sara Schafer, Farm Journal Media Business and Crops Editor

The Top Producer Market Adviser Track Records have acted as "truth serum" for advisory services for 12 years. They are based on actual trades placed on the advice of each service, adjusted for basis and storage costs (see "methodology"). We report their positions monthly, so you don't have to wait six months or more after the marketing year ends to see how they have done. Top Producer applauds the services confident enough in their performance to be tracked in this way. We hope you will, too.


These advisers participate in the Top Producer Track Records. For more complete information about the services and what they offer, please call them directly or contact Scott Harms, who runs the Prudential Bache Ag-Hedge Program from which the track records are derived and who has worked with these advisers for years.

Ag-Hedge Program

The Ag-Hedge Program is designed to assist producers that want to include professional analysis as a part of their overall marketing plan. This program acts as a "hired hand" by providing disciplined monitoring and implementation of futures and options advice, essential to the marketing process. It can also provide assistance in planning and projecting all the elements of your business equation.

You meet with a Financial Advisor to review or develop your business plan, including time frames, profit objectives, break-even costs, risk-bearing ability and cash-flow needs. You'll identify profit and price targets and the kinds of tools you are willing to employ. Next, you choose one or several marketing advisory services to assist you with your hedging decisions and assign bushels to each.

You pay the subscription cost of each service. Prudential monitors your advisers' recommendations and implements their advice on your behalf. There is no separate charge for this service, only transaction charges associated with your hedge account.

Scott Harms

Archer Financial Services

(800) 933-3996

AgResource Company

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FEATURED IN: Top Producer - DECEMBER 2008
RELATED TOPICS: Marketing, Tools

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