Survey Says Promotion Pays
A survey commissioned by U.S. Wheat Associates shows that wheat promotions are paying off. From 2000 to 2007, U.S. wheat growers invested an average of $10 million per year to promote wheat products overseas. For every dollar invested, growers received $23 back in increased net revenue, the analysis says.
The study was funded by the USDA Foreign Agricultural Service (FAS) Market Access Program and conducted by Harry M. Kaiser, director of the Cornell Commodity Promotion Research Program.
"One of the models we used showed the overall average revenue benefit to the wheat industry from combined producer and FAS expenditures was about $115 for each dollar spent,” Kaiser says.
Kaiser also quantified the impact of wheat export promotion. The model determined that cutting production by 50% between 2000 and 2007 would have reduced wheat exports by 17.1%, a total export loss of about 1.4 billion bushels or almost 172.7 million bushels per year.
U.S. Wheat Associates will use this information to plan and manage future activities. The full study can be found at www.uswheat.org.
Make Your Wheat Nitrogen Plan Now
This month, you should decide your plan of attack for applying nitrogen on wheat fields, says Farm Journal Associate Field Agronomist Missy Bauer.
Bauer says the big question for farmers right now is whether to apply nitrogen with a split-shot or single application.
"You should let the tillering of the plant tell you what to do,” Bauer encourages.
- March 2010