The Minneapolis StarTribune reports today that butter consumption has come roaring back, in part due to consumers’ distrust of processed foods.
Butter consumption has climbed 12% between 2008 and 2012, and now stands at 5.6 lb. per person.
"There has been a backlash against margarine and other processed foods," says Melissa Abbott, culinary insights director at the Hartman Group, which does food market research.
Though butter is higher in fat and calories than margarine, it is viewed as being more natural and less processed. Plus, there is less stigma to fat (in moderation) than there has been in the past, reports the StarTribune.