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AgDay Daily Recap -February 25, 2014

February 25, 2014
 
 

TODAY ON AGDAY

FEBRUARY 25, 2014

 

CALIFORNIA DROUGHT:

GOOD MORNING I'M CLINTON GRIFFITHS. DESPITE GLOBAL DEMAND FOR CALIFORNIA ALMONDS, SOME GROWERS ARE YANKING THOSE TREES FROM PRODUCTION BECAUSE OF THE LACK OF WATER.

DAIRY PRICES:

THE CALIFORNIA DAIRY INDUSTRY HAS IT'S OWN SET OF CHALLENGES...THATS INSPITE OF SOME HISTORICALLY STRONG PRICES. ANALYSTS SAY STRONG EXPORT DEMAND IS KEEPING MILK PRICES HIGHER. EXPORTS ON THE YEAR ARE UP NEARLY 20 PERCENT. WHEY AND POWDER ARE HELPING DRIVE THOSE PRICES...NOW A LOWER PRICES FOR CHEESE IS ALSO HELPING BUY BACK SOME WORLD DEMAND. IN CALIFORNIA THE BIGGEST IMPACTS COULD COME FROM THE HAY MARKET.

CALIFORNIA CATTLE:

A COUPLE WEEKS AGO NATIONAL BEEF ANNOUNCED PLANS TO CLOSE IT'S BRAWLEY CALIFORNIA PROCING FACILITY.  A GROUP OF CATTLE FEEDERS, THE CITY, THE COUNTY AND THE STATE ALL PUT TOGETHER INCENTIVES IN HOPES OF KEEPING THE PROCESSOR UP AND RUNNING. IMPERIAL VALLEY CATTLE FEEDERS EVEN OFFERED CATTLE PRICE DISCOUNTS.
HOWEVER, NATIONAL BEEF APPLAUDED THE EFFORTS BUT SAYS THE DECLINING SUPPLY OF FED CATTLE IS THE PROBLEM. AND ITS THE KEY DRIVER WHY THE PLANT WILL REMAIN SLATED FOR CLOSURE APRIL 4TH.

MILK LIFE:

IT'S A SLOGAN WE'VE GROWN TO ASSOCIATE WITH THE DAIRY INDUSTRY...SINCE 1993. THE PHRASE--GOT MILK-- IS GETTING THE BOOT FROM THE MILK PROCESSOR EDUCATION PROGRAM. OVER THE YEARS IT'S BECOME ONE OF THE MOST RECOGNIZABLE PHRASES IN ALL OF ADVERTISING. IN IT'S PLACE--MILK LIFE--NOW PART OF A NEW NATIONAL CAMPAIGN ROLLING OUT THIS WEEK. THE NEW 50 MILLION DOLLAR CAMPAIGN SHOWS LIQUID MILK POWERING DRINKERS DOING ACTIVITIES LIKE RUNNING, PLAYING BASKETBALL OR PLAYING MUSIC.

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