Bayer HealthCare LLC Animal Health today announced that Katherine Nadolny, a senior at the University of Missouri's College of Veterinary Medicine, is the national winner of the second annual Bayer Excellence in Communication Award (BECA). Incorporating effective communication skills in veterinary practice, as well as other medical professions, has long been recognized as one of the main tasks in delivering comprehensive medical care to clients. BECA, established to recognize effective communication in the veterinary profession, rewards veterinary students who are executing this critical core skill that needs to be taught and learned to the same degree as other clinical skills. Twenty-seven veterinary schools participated in the 2014 competition that presented a total of $70,000 in scholarship awards.
The competition challenged students to submit a filmed interview in a clinical setting between the veterinary student and a client. Entries submitted at each school were evaluated by a panel of faculty judges. Faculty selected their school's local winner using a scorecard developed by nationally-renowned veterinary faculty who specialize in communication. Each regional level winner received a $2,500 scholarship.
Sixteen schools submitted the video of their school-level winner to compete for the additional $2,500 national scholarship award. In her submission, Nadolny, recipient of the national scholarship, outscored the competition with strong core communication skills, including effective use of open-ended questions, empathy and reflective listening in a clinical setting.
"The University of Missouri would like to thank Bayer, located within the Animal Health Corridor, for supporting this vital communication skill-building program, which is helping veterinary schools shape future veterinarians," said Dr. Neil C. Olson, dean, University of Missouri College of Veterinary Medicine. "We are ecstatic that one of our own Mizzou Tigers, Katherine Nadolny, has received this coveted award and scholarship. She is an exemplary student whose future in veterinary medicine looks bright."
"It is especially gratifying to witness the enthusiasm shown by veterinary students who competed in the 2014 Bayer Excellence in Communication Award," said Ian Spinks, president and general manager, Bayer HealthCare Animal Health, North America. "We commend Katherine and the 26 other school-level winners. Their grasp of the importance of communication in the veterinary clinical setting is inspiring and increasingly critical to the future of the veterinary industry."
"The Bayer Excellence in Communication Award fits in seamlessly with the University of Missouri's curriculum, which emphasizes the importance of effective communication in a clinical setting," said Nadolny. "This experience has reinforced my commitment to build upon my communication skills as I look to graduation and entry into the veterinary profession. I want to thank everyone at Bayer for their continued support of the veterinarian community and I encourage all students to practice open communications with their clients."
A long-standing commitment to strengthening veterinary communication
The Bayer Excellence in Communication Award (BECA) is one facet of a larger initiative aimed at advancing the communication skills of the next generation of veterinarians. In 2002, Bayer HealthCare Animal Health partnered with the Institute for Healthcare Communication to establish the Bayer Communication Project. This collaborative partnership resulted in communication skills training modules offered to colleges of veterinary medicine for incorporation into their curriculum. Selected faculty from all U.S. veterinary colleges has been trained via the Bayer Communication Project "Train the Trainer" program.
The University of Missouri will receive complimentary tuition for one faculty member to attend an upcoming Bayer Communication Project "Train the Trainer" course developed and taught by the Institute for Healthcare Communication.
The winning veterinary students from the other schools in the 2014 Bayer Excellence in Communication Award program are: