Buhler Changes Branding Approach
Equipment will be branded under two names
Buhler Industries will now market products by two brand name groups. The Versatile tractor line will continue its Versatile branding introduced on the company's tractor line this past year. The short-line division–including grain augers, grain vacs, hay tools, and crop application equipment including pull-type high clearance sprayers–will now carry the Farm King brand name.
The company also launched two new websites in conjunction with the rebranding initiative. The corporate website for Buhler Industries will be www.buhlerindustries.com, featuring details on the company and information for investors. This site links to the new product site for the Farm King division, www.farm-king.com. The website for Verstile tractors remains the same, www.versatile-ag.com.
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