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May 10, 2012

Within less than four months of’s launch, the site has quickly become number one for online cattle listings, boasting more than 32,500 head currently for sale on the website across 31 states. The site’s traffic has also been growing exponentially since launch. Currently, the site is now averaging 2,000 visits and 20,000 page views per week and continues to gain in popularity among online users.

"Our goal with was to have cattle buyers and sellers come together easier than ever before, and we’re excited that our efforts are paying off," said Bill Newham, Vice President/Livestock Group Publisher for Farm Journal Media. "There’s nothing like this on the Internet that combines this number of listings with this ease of use."

According to Phillip Wilson of WL Ranch in Georgia, "It’s unbelievable?nothing else out there is working for the cowman like this."

Released by Farm Journal Media’s Beef Today magazine, allows cattle buyers and sellers to connect through an easy-to-navigate site that includes custom search options like breed choice and precise geography. Sellers can also input free listings, or pay and post enhanced listings.

As a result of the website’s success, Beef Today will be launching a biweekly email report, delivered electronically to more than 75,000 beef producers. The report will feature recent listings—with summary details and photos—and include market observations from conversations with cattlemen and listing trends on Cattle-Exchange.

Quick Tip: Make your listing more prominent by adding quality photos of your animals. Sara Brown, Beef Today's Livestock Editor, offers some advice to getting better cattle pictures.

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