Sep 23, 2014
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Farmer Benefits to Precision Pair-Up

March 8, 2014
By: Ben Potter, Social Media and Innovation Editor google + 

In 2012, Monsanto Company acquired Precision Planting. In 2013, Monsanto acquired The Climate Corporation. This year, the company is serving up products and expertise from each of these companies into a single offering.

Monsanto’s Integrated Farming Systems and Precision Planting groups recently transitioned to The Climate Corporation, a move that streamlines service. The group’s first offering gives customers 20/20 SeedSense and FieldView technology and pairs it with Climate Basic or Climate Pro, a suite of digital tools to help farmers make more profitable decisions in-season. Beginning Feb. 3, farmers can purchase one of several tiers of product packages. Farmers who are already SeedSense and FieldView customers can get on board for $249 per year. Some tiers require equipment leases, and costs range from $499 to $6,000 per year.

David Friedberg, The Climate Corporation CEO, says this technology pairing allows farmers to make more informed production decisions, such as:

  • Up-to-the-minute and daily decisions based on accurate real-time weather, soil, crop and equipment data.
  • Respond quickly and correctly to changing weather and field conditions.
  • Anticipate yield-reducing agronomic issues.
  • Integrate data seamlessly and access it through multiple devices, equipment and operation.
  • Create report summaries for Farm Service Agency or crop insurance companies with a wealth of soil, weather, crop, equipment and other data.

"This is just the first step in our effort to simplify how farmers can make technology, from soil to cab, work for them in a way that delivers tremendous value," Friedberg says. "We can deliver real-time, actionable insights and execution capabilities via a single service offering, accessible anywhere and on any device."

For more information on the merger and product selection, visit


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RELATED TOPICS: Technology, Precision, Production

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