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Is the Cattle Market Too Cautious?

May 1, 2012
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By Debra Levey Larson, University of Illinois

The beef industry was stung by two negative events in the past two months that have left market traders uncertain about their longer term impacts.  For now, market participants are taking a cautious approach until consumers more clearly define if they will reduce beef consumption.

"The issue over lean finely textured beef, or LFTB, played badly for cattle producers in early March, and the fourth BSE cow found in the United States was announced on April 24," said Purdue University Extension agricultural economist Chris Hurt. "Finished cattle prices were about $129 per live hundredweight in early March before these news events but have since declined to about $120."

Hurt said the decline in cash cattle prices has not been as severe as the drop in live cattle futures. At the start of March, June 2012 live cattle futures settled near $128 but declined about $15 to $113 as of April 27. In a similar manner, the December 2012 live cattle futures have declined by about $12 per hundredweight since the first of March.

"The much larger decease in futures prices as compared to cash prices could be signaling that futures participants have over-responded to the fears of the negative impacts on beef demand of these two negative events," Hurt said. "There of course can be other explanations, such as the possibility that futures markets were just too bullish on cattle prices in early March. This argument would suggest that the excess optimism had to be taken out of the futures with prices forced to drop more than cash."

Regardless, Hurt said, the recent declines are coming off record-high cattle prices, a situation that often results in a large price correction when the upward momentum is broken.

"Most in the cattle market are cautious," Hurt said. "They are watching cash cattle prices closely for any indications of demand losses. Since LFTB was primarily taken out of hamburger, this should have reduced the supply of beef, specifically hamburger. That impact by itself would have increased overall beef prices, assuming demand stayed constant. Of course, demand may have also decreased, and that would have been a price-dampening factor."

Hurt said that many market analysts believe that the discovery of another BSE cow should not have any lasting impact on domestic beef demand because it was atypical (naturally occurring), was only the fourth discovered in the United States, and posed no health risk to humans. 

But, Hurt said, it’s not what analysts think that counts, but how consumers react that determines prices.

"The April 2012 BSE cow should not affect beef trade because tolerance levels have been established," Hurt said. "However, we’ll watch the reactions of South Korean beef consumers closely for any protest or pushback against U.S. beef. Consumers there have been the most difficult to convince of the safety of U.S. beef, so they may be the most discriminating this time as well," he said.

Hurt continued that market participants are cautious because these two negative demand impacts occurred close together in time. The combined impact may be bigger than the impact of each event if separated by more time. 

"Some consumers may not have changed beef consumption if just the LFTB event had occurred, but when they hear two negatives against beef in a short time, they might change consumption behavior," Hurt said. "Probably a final reason to be cautious is the worry that the other shoe is going to fall. This simply means that a third negative event could have even larger effects. That might include something like finding another BSE cow in the U.S. herd that increased concerns of a larger problem," he said.

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