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Machinery Journal

December 13, 2008
By: Margy Eckelkamp, Director of Content Development, Machinery Pete

Versatile Reintroduces Itself

Versatile tractors are back like never before. At Buhler Industries there has been a company- wide step-up in dedication to the Versatile brand and customer service.

The news that all tractors will be solely branded with the Versatile name came this fall at the company's first dealer meeting. "Our focus is on our product and dealer network," says company president Dmitry Lyubimov.

This launch of a renewed commitment to the company's sales network includes improved parts service and corporate support to its 257 North American dealers. The company has also created a service and parts manager position, as well as a technical publications department. This coming year, Versatile will also put into action an initiative for parts delivery within 24 hours from the time of breakdown.

Since Combine Factory Rostselmash Ltd., based in Russia, acquired 80% of Buhler Industries on Nov. 1, 2007, the company has revved up its tractor production. Manufacturing output has nearly tripled in the past year. In 2007, the company built 444 tractors. In 2008, output will top 1,200 tractors.

From now on, all Versatile tractors will adopt a nomenclature of the Versatile brand name followed by the engine horsepower to designate model. "We are

going to resurrect the Versatile name to reflect the proud heritage it has made," says Eric Allison, director of sales. "The Versatile name has appeared on tractors since 1966, and Versatile is the name farmers want."

Versatile adds two models to its row-crop tractor lineup. The Versatile 250 and Versatile 280 are powered by Tier 3 Cummins QSC 8.3-liter engines. Cummins will be the exclusive engine supplier for Versatile tractors.

"Cummins and Buhler Industries did collaborative engineering on this project, and we've been working on it for three years," says Ric Klein, Cummins vice president for industrial business. "As Versatile designs its tractors to be simple, keeping things simple is Cummins' approach to technology."

The Versatile 250 provides 200 PTO horsepower, and the Versatile 280 provides 225 PTO horsepower. Both models feature 18-speed full powershift transmissions. These two tractors replace the Buhler Genesis 2180 and 2210. They are the first tractors to include the new warranty program: two-year/2,000-hour comprehensive warranty and a three-year/3,000-hour powertrain warranty.

"At Buhler, we want to provide tractors that are simple in design, reliable and competitive in price," Lyubimov says.

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FEATURED IN: Farm Journal - December 2008

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