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MachineryJournal: Expansion Provides a Wider Reach

December 8, 2012
By: Margy Eckelkamp, Director of Content Development, Machinery Pete
p56 Machinery Journal Apache Plus II grassy hill
Apache Plus II  
 
 

Since 1997, Equipment Technologies has had one focus: to manufacture Apache self-propelled sprayers. In the past decades, the company has doubled its business every three years. In October, it set a new record of 70 sprayers built in a month.

The momentum is due to the company widening its attention to other areas of the application business. In April 2010, Equipment Technologies launched SpraySmarter.com, an online application parts store. One year later, the company purchased 100 acres just a half-mile from its factory in Mooresville, Ind. That site features the new 60,000-sq.-ft. ET Ag Center, the hub for SpraySmarter.com as well as Equipment Technologies’ testing and training. As a result, the  company has reorganized into two divisions: Apache Sprayer and ET Ag Center.

"There are many ways to define innovation, but for this company, it means simple ways to  improve the value proposition. Our goal is to provide the greatest value to our customers," says Matt Hays, CEO of Equipment Technologies.

p56 Machinery Journal ET Ag Center

The ET Ag Center is the hub for SpraySmarter.com as well as the training center for Apache sprayers. It includes dedicated areas for field testing.


New facility. The company aims to provide programs that dealers need in the field. Four application specialists travel the country to host spray clinics.

"We are looking to combine equipment, parts and training to be the thought leader in application. The ET Ag Center is a facility where we can deliver training at a facility conducive to learning. In addition, we’re adding capacity to our parts business and more space for research, development and testing," Hays says.

The building features three classrooms, one of which is a precision ag lab with 23 stations that offer hands-on training with Trimble and Raven precision ag components. A full-size gymnasium doubles as an indoor training space and is large enough for a sprayer with a 120' boom fully extended.

High-tech support. Today, 70% of Apache sprayers leave the factory with precision ag components. Equipment Technologies is the only manufacturer able to factory-install Trimble and Raven precision ag components.

SpraySmarter.com leverages the purchasing power Equipment Technologies has with its manufacturing division. The online store has grown beyond just the Apache brand and now carries a wide variety of application parts.

Powerful sprayers. With updated features and Power to the Ground (PTG) technology, the 2013 lineup of Apache sprayers was recently introduced by Equipment Technologies. PTG technology delivers 98% of the engine’s horsepower to the sprayer’s wheels. All Apache AS1025 models come with a 173-hp Cummins Tier 4 Interim engine with exhaust gas recirculation and a variable-geometry turbocharger. Models AS720, AS1020 and AS1220 are powered by Cummins Tier 3 engines. The Plus II Package boosts the machine’s horsepower to 275 hp and is available on the AS1020 and AS1220 models.

All-New Combine and Updates Under the Hood

p58 Machinery Journal Challenger MT755D Tractor

Challenger MT755D Tractor

Outfitting its machinery with improved power options, Challenger introduces new models to its MT700D Series tractors and 500C Series combines.

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FEATURED IN: Farm Journal - December 2012

 
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