As the farm cycle begins to change, just as the seasons change, you need to prepare your farm. This special issue is designed to provide you with a broad perspective of what’s to come in 2014, as well as a few action items that you can implement to help your farm endure the new environment and take advantage of opportunities. The information is divided into four sections—business, markets, human resources and finance. Choose two or even three areas and focus on things you can control to better your business.
Every year, we have labeled this issue as the "Planning Guide," but I think "Guide to Risk Management" more adequately defines the material you’ll find in the following pages. Risk management is a two-step process. The first step is to determine what risks exist, and the second is to handle those risks in a way best-suited to your business objectives. According to A. G. Lafley, the former CEO for Procter & Gamble, you make your risk-management bed when you make your strategy choices. The article on page 8 should help you get into the strategic mindset.
The Top Producer team has called upon experts across the U.S. and asked them to identify the biggest threats to your operation. Not only will you read about these risks, but you’ll find Top Tips throughout the issue that will help you compete and stay ahead of the pack.
+ Head to the Web
Go online and get more information from your favorite articles at www.TopProducer-Online.com.
Strategies to Sell in a Bear Market
Fifteen analysts share all, but we can’t fit it all in the magazine. You can go online to get their full perspective and read in-depth analysis at www.TopProducer-Online.com/MarketOutlook.
Mentor the Future of Your Business
While David Eby has family following in his footsteps, he also believes in helping others pursue their dreams. Learn more about Eby’s philosophy at www.TopProducer-Online.com/Legacy_Eby.
Dive into Zone Management
Maximize your technology and data to improve profits. Learn how to get started with zone management and see more data from real-life case studies at www.agweb.com/IntheZone.