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Milk Promotion Dollars Well Spent

May 30, 2012


LarryHancockLarry Hancock

Muleshoe, Texas

A dairy pioneer on the Texas High Plains, Prairie View Dairy milks 4,200 Holsteins.




**Extended comments highlighted in blue.

Milk is about as natural and healthy a product as you can get at the grocery. Our job is to make sure we keep it that way in order to meet consumers’ and retailers’ demands.

We have discussed how we go about doing that in previous articles: keeping our bacteria counts down, keeping our cows as well as our facilities clean, and making sure our cows are in tip-top health and condition.

Once our milk has left the farm, we as dairy farmers have to depend on others to make sure the product and perception is also top-notch. I’ve had the opportunity to look behind the scenes a little to see where our monies have been spent. I like the job Dairy Management Inc. is doing for milk sales. Matching our promotion dollars with the dollars spent from other sources and companies allows us to receive more from each dollar that is taken out of our milk checks.

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