The following information is a Web Extra from the pages of Farm Journal. It corresponds with the article "German Engineering." You can find the article in Farm Journal's Decmeber issue.
Moving from a product based company to one that provides solutions to problems is a sea change for BASF. This week the chemical company brought journalists from around the globe to corporate headquarters in Ludwigshafen, Germany.
Listen in as Markus Heldt, President, Crop Protection Division, BASF SE, explains the depth of the discovery pipeline and the solutions farmers can look forward to in the near future.