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Restore Public Trust

February 26, 2014
By: Jeanne Bernick, Top Producer Editor
Dairy feedlot steers

Agriculture needs legislation and a commitment to animal care

Farm Journal Media’s advocacy series, America’s Ag Challenge, provides information about external influences such as overreaching regulations, policymakers, courts and activists that impact their operations—and potentially endanger the future of their farms. The multimedia editorial campaign educates and motivates farmers to interact with legislators, regulators and consumers to help them understand why agriculture needs the resources and runway to maximize productivity, exercise stewardship and secure our food supply. To find resources and links to help make your voice heard, visit www.AgWeb.com/agriculture_challenge.

No one can deny that the videos are disturbing. Recent undercover video from a Wisconsin farm shows cows being kicked, whipped and otherwise abused. Another captures workers in Wyoming punching and kicking pigs and flinging piglets into the air. At one of the country’s largest egg suppliers, a video shows hens caged alongside rotting bird corpses, while workers burn and snap off the beaks of young chicks.

Each video, shot in the past two years by undercover animal rights activists, drew fast response: neighborhood outcry and media slander.

Until the video was released, the Wisconsin dairy Wiese Brothers Farm was a supplier for Baraboo-based cooperative Foremost Farms and Nestlé USA, which makes DiGiorno frozen pizzas. After the release, Nestlé and Foremost Farms quickly severed ties with the farm. The aforementioned egg

supplier, which operates in Iowa and other states, lost one of its biggest customers, McDonald’s, after the video went viral.

"There is no substitute for reliable animal well-being programs, but an effective response to an undercover video can be the difference between staying in business and seeing a lifetime of work destroyed," says Charlie Arnot, CEO of the Center for Food Integrity (CFI).

While groups like the Humane Society of the United States (HSUS) and Mercy for Animals, who shot the undercover videos, claim this abuse happens regularly out of view of the public and the law, the animal ag industry unanimously believes these cases are the exception.

Most farmers agree that humane treatment of animals is not only ethically moral, but also best for society as well as agricultural quality. For anyone who makes a living raising livestock, it’s hard to deny that well-treated animals are more efficient.

"As the nation’s oldest animal protection organization, the American Humane Association (AHA) has a long history of involvement with programs that help assure proper animal care," says Kathi Brock, national director of AHA’s Farm Animal Program. "It’s critical for farm management to set clear expectations for animal care and to have zero tolerance for mistreatment."

CFI and the U.S. pork and dairy industries recently launched an initiative called "See It? Stop It!? Animal care starts with you." A proactive demonstration of ag’s commitment to farm animal care, the initiative demands that if signs of animal abuse, neglect, mishandling or harm are witnessed, anyone working on a farm or in a farm setting has an obligation to report it immediately.  

Betsy Flores, senior director of the National Milk Producers Federation Animal Health and Welfare program, says, "Animal care could not be more important to farmers. Having a system in place to contact authorities is imperative, and ‘See it? Stop it!’ provides that resource." Though it is uncommon, when animal abuse, neglect, harm or mistreatment take place, it’s essential to give animal care providers resources to swiftly report what they witness. The "See It? Stop It!" initiative provides several options to enable employees to speak up and stop animal abuse.

Votes Needed. While livestock groups are taking proactive measures to address animal abuse, a dozen or so state legislatures have drawn a harder line: They have proposed or enacted bills that would make it illegal to covertly videotape livestock farms or apply for a job at one without disclosing ties to animal rights groups. They have also drafted measures that require such videos

be given to the authorities almost immediately. Activists say these bills thwart any meaningful undercover investigation of large factory farms.

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FEATURED IN: Top Producer - March 2014

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COMMENTS (1 Comments)

charless - Wake Co, NC
It is well and good to be open and show how well animals are kept, but remember that the vegan animal rights movement has different ideas. No more animals at all , in human hands for entertainment, food or pets. That is the bottom line. The animal rights movement and the environmental movement was unknown in the USA until after the publication of Peter Singer's "Animal Liberation". Everything before that was simply animal welfare. Every animal industry that is known to man has been attacked through legislature and many have been put out of business. Abuse to animal rights activists is killing an animal for food, just simply owning an animal. Furriers, gone, circus on the way, cattle, poultry and pork industries have certainly taken a money loosing hit. Trapping, hunting, fishing, all have been attacked. To show the mentality of the animal rights and environmental movement, please see:
Remember that neither PETA head, or head of HSUS or ASPCA has any degree in animal husbandry. In fact Wayne Pacelle may be the only one who has a degree but that is in "the environment".

Order the book, less than 2 dollars. The author is an attorney and previously wrote a book regarding the animal rights movement. Remember that most people who oppose raising animals for food have never been involved or have seen a working farm but parroting what propaganda they have been told by these social movements. I would venture to say, it is not about saving animals, it is a war on humans but at what cost?

4:50 AM Feb 28th



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