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Sugar Tops Fat in U.S. Push for Healthier Food Labels

February 28, 2014
Dairy at retail
The new labels are another step in the effort by federal officials to help people improve their diets. Information about added sugars is a new requirement.   
 
 

Feb. 27 (Bloomberg) -- Calorie counts in bold type and the added sugars in a product will be part of new food labels proposed to help U.S. consumers become healthier eaters.

The labels also will provide new serving sizes, such as 1 cup instead of a half-cup for ice cream, that more accurately reflect the way people eat, according to the proposed rules released today by the Food and Drug Administration. While the food industry introduced a voluntary front-of-package labeling system in 2011, the rules proposed today would be the first required changes to the labels in more than 20 years.

The government is largely playing catch-up as the nation’s eating habits, food trends and advancements in obesity research have evolved since 1993, when labels bearing basic calorie counts and fat grams became standard. The changes are meant to help curtail the obesity epidemic and prevent chronic illnesses such as heart disease and diabetes.

"Nobody claims that information all by itself will solve the obesity problem," Michael Taylor, the FDA’s deputy commissioner for foods and veterinary medicine, said today on a conference call with reporters. "There is research that lots of people use this label. The label itself influences choices for the better."

$2 Billion Cost

The FDA’s draft guidance on the labels will be open to public comment for 90 days. The final rules are expected in the next year and companies then will have two years to update their packaging. The changes are expected to cost $2 billion, though the government estimates they may generate health benefits of $20 billion to $30 billion to consumers over 20 years.

"It is critical that any changes are based on the most current and reliable science," Pamela Bailey, chief executive officer of the Grocery Manufacturer’s Association, said in a statement today. "Equally as important is ensuring that any changes ultimately serve to inform, and not confuse, consumers."

The FDA has been talking with the food industry about revising the labels for about a decade, Taylor said.

About 78 million adults, or about one-third of the U.S. population, are obese as are 17 percent of children and teenagers younger than 19. Michelle Obama has focused attention on childhood obesity since her husband entered the White House, urging families to eat healthier foods and exercise more. The obesity rate for 2- to 5-year-olds fell almost by half to 14 percent in 2011-2012 from a decade earlier, the Centers for Disease Control and Prevention said in a Feb. 25 report.

Easily Understood

"Our guiding principle here is very simple: that you as a parent and a consumer should be able to walk into your local grocery store, pick up an item off the shelf, and be able to tell whether it’s good for your family," first lady Michelle Obama said in a statement. "So this is a big deal, and it’s going to make a big difference for families all across this country."

The new labels are another step in the effort by federal officials to help people improve their diets. Information about added sugars is a new requirement. Research over the last decade has shown that added sugars should be avoided: People who eat them are more likely to ingest less nutrient-rich food and consume more calories.

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