What do farmers’ online habits say about them?
Farmers Use Computers
65% of farms have access to a computer. 63% of those are owned or leased.
They Buy Things
14% purchase ag inputs via the Internet.
They Surf the Web
62% of farms have Internet access. 38% of those have DSL.
They’re All Business
37% use a computer for farm business.
They Like YouTube
56% watch videos on this social site.
Are You Well “Liked”?
40% use Facebook up to 1 hour per week.
They Aren’t Prejudiced
35% conduct business with nonagricultural websites too.
Oregon Is the Hot Spot
80% of farmers in the state have a computer with Internet access, the highest of all 50 states.
77% of AgWeb.com users don’t use Twitter.
They Look Before They Speak
Of those farmers who use a social site, the majority just watch. Only 25% put up posts of their own.
The ‘Mullet Theory’ Applies
Their computers might be all business in the front, but they’re a party in the back. 68% of farmers are on a social site.
SOURCES: USDA; AGWEB.COM SOCIAL MEDIA SURVEY
- Mid-November 2011