Doing things like Daddy did them just isn't good enough anymore. That is, unless Daddy was always reaching for new ways to innovate and stay competitive. I was lucky to have a break-the-rules kind of father who wasn't afraid to swim upstream or take a calculated risk. He died in 1983, just as changes in agriculture were accelerating. I bet he'd be amazed at the differences today and excited about the opportunities.
Today's immense capital requirements, market volatility and thin margins make it time for all of us to play our "A” game in 2010. Some of you are fortunate to have ace consultants and Extension experts in your area, but many farmers aren't so lucky. That's one of the key reasons Farm Journal Media is devoting more resources to making sure you have access to the knowledge and training to ratchet up your game.
You asked for more Corn College and agronomic sessions, and we're delivering—with a promise of even more to come. On the business side, our sibling organizations—Top Producer and Pro Farmer—are expanding their offerings.
Adding to the mix is an exciting new trade show, Ag Connect Expo. This unique global gathering, to be held in Orlando, Fla., in January, promises to be an "A” game gathering.
More than 250 companies will showcase products and technology, but it's more than a farm show in a fun, sunny location. The event includes 34 educational sessions, 13 co-located events, a "who's who” attendance list and tons of chances to network. You can learn more on page 40, but honestly, the show is something you need to see for yourself. We'll be there—and hope you'll join us.
Charlene Finck, Editor, firstname.lastname@example.org