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Vision in Action

November 9, 2010
By: Jeanne Bernick, Top Producer Editor

World Food Prize founder Norman Borlaug believed we have the knowledge and a collective duty to eradicate hunger worldwide. People like Jo Luck, president of Heifer International, offer a shining example of his vision in action.

Luck brought hundreds of thousands of global citizens into the battle to fight hunger and poverty as CEO of Heifer International from 1992 to 2009. She expanded the organization’s scope and impact around the world in its programs to provide livestock and training to households in poor communities.

In addition to increasing Heifer International’s activities to promote sustainability, Luck’s innovations let donors in resource-rich countries connect with recipients in developing countries. As a result, Heifer International’s supporters grew more than tenfold in the past decade, enabling

1.5 million families to put nutritious food on their tables in 2009 alone.

Last month in Des Moines, Iowa, Luck was awarded the prestigious World Food Prize, along with David Beckmann, president of Bread for the World. The award recognizes the achievements of individuals who have advanced human development by improving the quality, quantity or availability of food in the world.

Charitable initiative. Heifer Inter-national is the first partner with Farm Journal Media in Farmers Feeding the World, a hunger and education effort through the newly established Farm Journal Foundation.

“The Farm Journal Foundation is both humbled and proud to be working with an organization whose leader won this international award,” says Andrew J. Weber, Jr., chairman of the Foundation.

The World Food Prize is awarded annually at the Norman E. Borlaug International Symposium and includes a $250,000 award. It recognizes contributions in any field involved in the world food supply: food and agriculture science and technology, manufacturing, marketing, nutrition, economics, poverty alleviation, political leadership and the social sciences.

For more information on the Farmers Feeding the World initiative, visit

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FEATURED IN: Farm Journal - Mid-November 2010

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