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Leave a Legacy

RSS By: Kevin Spafford, Legacy Project

Kevin Spafford is Farm Journal’s succession planning expert for the Farm Journal Legacy Project.  He hosts the nationally-televised ‘Leave a Legacy’ TV, facilitates an ongoing series of workshops for farm families across the U.S., and is the author of Legacy by Design: Succession Planning for Agribusiness Owners.

Philosophy from a Cotton Cowboy

Apr 10, 2012


Kevin Rogers croppedFrom Legacy Moment (04/06/2012).
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You might refer to Kevin Rogers as a cotton cowboy, not because he is soft and malleable, but rather due to his crop of choice and trademark hat. In a recent interview for "Leave a Legacy TV," I asked Kevin to define success. As often happens, the answer I got tells us more about the man and shines a light on his priorities. "So, let’s get a little bit personal." I asked. "How do you define success?"
Without hesitation, Kevin responded, "I look at my level of happiness with my family and my farm, and my relationships. It’s not necessarily a dollar and cents issue..."
In most succession planning engagements, there’s discussion around family first versus business first. For Kevin Rogers, the tip of the scale is clear. He says that money/business success has to be there, "because, if you don’t have financial stability to go along with everything else you’re doing, then everything else falls apart."
"I look at my success as whether or not I enjoy what I’m doing," he goes on. "Whether or not we’ve got a good family at home, whether the kids are having fun, whether my wife and I have got a great relationship. That’s success for me."
And if you didn’t hear it clearly, Kevin says, "It really does come down to family, ‘cause that’s first."
News & Resources for You:
The Rogers family shares a storied history which dates back to the Old West. If you missed the "Leave a Legacy TV" episode which featured their story, you can view it online now.
What’s involved in a succession plan and what are the benefits? Browse our Legacy Project FAQ’s.
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