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Leave a Legacy

RSS By: Kevin Spafford, Legacy Project

Kevin Spafford is Farm Journal’s succession planning expert for the Farm Journal Legacy Project.  He hosts the nationally-televised ‘Leave a Legacy’ TV, facilitates an ongoing series of workshops for farm families across the U.S., and is the author of Legacy by Design: Succession Planning for Agribusiness Owners.

Three Life Rules from a Florida Legend

Apr 02, 2012


Robert MoehlingFrom Legacy Moment (03/30/2012).
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Hosting "Leave a Legacy TV" allows me a unique opportunity to visit with some very admirable agripreneurs. One such leader, Robert Moehling, of the much-loved Robert Is Here Fruit Stand and Farm in Homestead, Fla., enlightened us on his three rules for success. When I asked him about the "secret to life; the secret to success," Robert quickly piped in…
"That’s the easiest question to answer on earth."
He went on, "And they’ve forgotten to teach it in these palaces of education for business and life. It’s three rules, four words: honesty, integrity, and hard work. Simple, simple."
He paused for a moment, and then went on, "I’ve preached that ever since, even before, I got married. That’s my mantra."
"You can have your wallet stolen," explains Robert. "You can have your produce stolen off your farm. Someone could steal your tractor. But let 'em try to steal your honesty, integrity and hard work. You can give them away. But they cannot steal them from you. No matter how broke you are and no matter what happens… They can never steal 'em from you."

A very animated Robert Moehling avows that as long as you hold on to these three things – honesty, integrity and hard work - "you’ve got everything."
News & Resources for You:
If you missed the "Leave a Legacy TV" episode profiling Robert Moehling and family, or any earlier shows, they’re all archived for viewing online. Spend a little time with some of America’s great farm families!
Digging into the Legacy Project mailbag, I offer a few answers to common questions. Let us help you to overcome succession "hiccups."

What’s the latest news from the Moeses, our case study family in South Dakota? Jim Dickrell (Dairy Today) shares an update. 

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Photo courtesy of Robert is Here Fruit Stand and Farm - Homestead, Florida
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