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April 2010 Archive for Livestock Today

RSS By: Sara Brown, Beef Today

The Livestock Today blog is your place to learn the latest production news for the livestock industry.

Meet Your Meat on Campus

Apr 30, 2010
By Sara Brown
The vast majority of our consumers do not understand where their meat, milk or eggs come from. You can sit there at the computer and type in a number of search keywords, and find a wealth of opinions about the beef industry, farming and agriculture. Some will be accurate, but most won’t. Now, you can sit there and complain about it, or you can do something about it.
These girls from the University of Missouri (MU) Collegiate Cattlewomen decided to do something about it. Their “Meet Your Meat” campaign brought a show heifer to the middle of Lowry Mall on the MU campus, while the local Boone County Cattlemen’s served hamburgers and ribeye steaks to passersby.

As crowds of students, walked by, here’s what I heard:
“What does she eat? She’s huge!”
“Want to try a sample? Ribeye steak is one of the 29 lean cuts of beef.”
“Come pet the cow! It’s two months pregnant!”
“I love beef. It tastes so good!” (Really it was more like “luuuuuuuuvvvv”, but I think you get it.)
“Isn’t kinda mean to have the smell of meat going right into the cow’s face?”
I have to give these girls an amazing amount of credit. They handled the comments and questions like a pro! With attention getter “Cupcake” an Angus heifer from member Morgan Kueckelhan, there were many students stopping to take pictures and learn about the animal. Erin Mohler, PR committee chair for CCW and a student from La Plata, Mo., says there were a lot of production question from students, as well as if they had a response to the movie, Food, Inc.
“We try to tell people that, we are here to tell our story, so if you don’t mind, let me tell you about myself and what we do on my farm back home,” Mohler says. “It’s very important that the young growing community understand the importance of [knowing] where their food comes from.”
The Boone County Cattlemen and CCW members cooked about 500 burgers and ribeyes for the event, while the CCW members sold “I ♥ Beef” t-shirts.
And the answer to the fifth question above? “The only smells cows are concerned about are hay, grass and corn. They don’t even know what a hamburger is.”  

Your Earth Day Challenge

Apr 23, 2010
Yesterday, I saw many Facebook and Twitter posts with everyone’s activities for Earth Day, whether it’s planting trees, picking up trash or walking instead of driving their car to do their afternoon errands.
But livestock producers know Earth Day shouldn’t be just one day a year—it’s every day on a farm or ranch.
And this year is special. Earth Day (and the Environmental Protection Agency) is 40 years old.
But, the Natural Resources Conservation Service (NRCS) is turning 75—proof that farmers and ranchers have been working for years to protect and improve the natural resources of this country. Since 1935, NRCS has been working with farmers and ranchers to find solutions that benefitted their land, water, soil and other natural resources.
If you’ve checked out the Earth Day website, you know they are asking everyone to commit to being better stewards of their resources and post it on their site. Don’t let agriculture be left out! Post what you do on your farm or ranch to help the environment.
I know most of you are busy in the field right now, but here is my Earth Day 2010 challenge: Do one new conservation effort on your farm or ranch this year that will benefit your operation, livestock and the environment. Utilize conservation buffers around fields, limit livestock access to ponds and streams to reduce manure contamination (check out these ideas), or plant trees for a wind break. For more information on the NRCS programs available to you, go to or your local NRCS office. Many of these activities will improve the environment as well as your operation’s bottom line.
Then, come back and post your activities below. We all like to hear new ideas, so share with other farmers. Or, share your activities with me by sending an e-mail to I’d love to hear from you!
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