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From Willys Jeeps to No. 1 Tractor Worldwide
Sep 18, 2013
By unit sales worldwide, Mahindra ranks as the No. 1 tractor manufacturer. With $1.68 billion in tractor sales globally last year and the No. 1 claim, the company has gotten a lot of attention despite the manufacturer’s relatively new presence in the U.S. To learn more about Mahindra’s strategy (particularly in comparison to John Deere) check out this Bloomberg Business article.
The Mahindra story began in India in 1945 when the Mahindra brothers decided to import and assemble Willys Jeep kits. Check out the original article from The Times of India. And below is an ad, which gives a nod to the company’s past.
Mahindra USA is part of what’s grown to become conglomerate Mahindra & Mahindra, which includes automobiles, finance, hotels, and software services.
As Mahindra USA aims to grow its tractor business in the U.S., the company is achieving a number of milestones along the way. And there’s a lot to learn about this emerging company.
Mahindra entered the U.S. tractor market in 1994. Currently in the U.S., Mahindra tractors range from 22 engine hp to 100 engine hp.
The company says it currently has a No. 3 market share position in the U.S. in the under 80 PTO hp tractor category, behind John Deere and Kubota. The company says it had 8% of the U.S. market for small tractors by the end of 2012.
Retail sales of tractors grew 30% year-over-year for Mahindra USA in fiscal year 2013.
The company was ranked No. 2 in the 2013 North American Equipment Dealers Association (NAEDA) Annual Dealer / Manufacturer Relations Survey for Overall Satisfaction. The company has grown its dealer network from 250 in 2010 to more than 400 in 2013.
This past February, Mahindra announced the production of its 2 millionth tractor. The machine was produced at the company’s Kandivali plant in Mumbai, India.
For more from Mahindra, check out www.mahindrausa.com