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Machinery Journal

RSS By: Aimee Cope, Farm Journal

The Machinery Journal blog is your place to find the latest machinery updates, industry news, and interesting tid bits.

Side-by-Side Machine Surfacing

Oct 25, 2012

When researching a story, I use a lot of sources, but more often than not, the internet is included in serving as a resource. It’s quite easy to look up the most current specifications on machinery directly on the manufacturer’s website.

And recently, while on the Challenger site, I was surprised to see that I was being watched—virtually at least.
After digging through several pages and clicking on various links, a window opened that offered a live chat feature with a Challenger expert.
AGCO implemented the live chat on for its Challenger and Massey Ferguson websites. This feature becomes available to users to help with their information-seeking prior to dealer-level engagement. 
After some simple standard questions for the user, the chat feature allows us to quickly identify how to further assist them.  Do they want a brochure mailed to them or do they want a demo, etc.  Based on their needs, the interaction can point them in the right direction, including connecting them with their local dealership. 
It’s one step closer to making their website like a virtual dealer lot.
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