Taco Bell Fights Back
Jan 28, 2011
Told you this would be entertaining.
Even Stephen Colbert took note of Taco Bell's problems, trying the Beefy Crunch Burrito, and pronouncing the filling as "beefish," and "beef-esque." "On a scale of 1 to beef," he said, it's got something in there."
Now Taco Bell is fighting back against the lawyers who say the company is advertising beef but selling fillers. "Thank you for suing us" say a series of ads the company ran Friday in high profile
They say their "seasoned beef" mixture is 88% beef and 12% "secret recipe."
"Secret recipe?" Hmmmm.
Your reporter (having admitted earlier to be an un-fan of the Taco Bell version of Mexican food) remains skeptical. The USDA rules seem to say you can't hide extenders in a product and still label it as "seasoned beef." But right there in the ads, they say that "isolated oat product"
is listed as the most important "seasoning" in the mix.
"Seasoning? Isolated oat product?" Salt is a seasoning, Pepper is a seasoning. Garlic is a seasoning. The ads say that unseasoned ground beef is "bland." I'll grant them that. But what about "isolated oat product?" That's not bland? That adds to the "Taco Bell's signature taste and texture"?
Hmmmmmmm with more mmms. I bet it adds more to the texture than to the flavor.
Soon we'll know, I suppose. Ain't the American judicial system a great way to run a country? It's hard to believe some people are anti-trial lawyer.
Here's the label for Taco Bell's seasoned beef:
"Beef, Water, Seasoning [Isolated Oat Product, Salt, Chili Pepper, Onion Powder, Tomato Powder, Oats (Wheat), Soy Lecithin, Sugar, Spices, Maltodextrin, Soybean Oil (Anti-dusting Agent), Garlic Powder, Autolyzed Yeast Extract, Citric Acid, Caramel Color, Cocoa Powder (Processed With Alkali), Silicon Dioxide, Natural Flavors, Yeast, Modified Corn Starch,
Natural Smoke Flavor], Salt, Sodium Phosphates. CONTAINS SOYBEAN, WHEAT"