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RSS By: Steve Cornett, Beef Today

Read the latest blog from Steve Cornett.

Walmart’s Choice

Nov 09, 2011

Among stories I’ve not gotten around to writing about is the sudden increase in the Choice spread. It’s hard for me to believe that one retailer’s decision could make so much difference, but the boys at Cattle-Fax say it’s probably Walmart’s decision to start featuring Choice meat.

Happily, the Wall Street Journal produced a nice piece on the matter earlier this week: Wal-Mart brings higher-quality beef to U.S. stores

Like I say, I’m hesitant to believe one retailer could have such a dramatic effect. There is also the fact that grain is expensive, meaning fewer days on feed, meaning lighter carcasses and lower grades. But it seems hard to doubt the premise that Walmart is the big factor.

Which makes you wonder, what happens if they change their minds one day.

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