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The Farm CPA

RSS By: Paul Neiffer, Top Producer

Paul is now part of the fourth generation in America that is involved in farming and hopes the next generation will be involved also. Through his blog he provides analysis and insight to farmer tax questions.

What is a "Super Juice"?

Sep 16, 2010

I was reading this article on Reuters.com about a "Superfoods Company" Genesis Today revealing a new advertising campaign for their line of "super juices".  These juices are comprised of fruits that tend to have a perceived health benefit such as anti-oxidants, etc.  Fruits involved are cranberry, pomegranate, acai and most berries.

Their campaign will strive to make their juices sound much more appealing to the general public than the traditional orange or apple juice.  They are touting the health effects of the juices along with the extra vitamins and natural sugars that the juices have.

I am starting to get the feeling that these companies have become more of a marketing company than a "real" food company.  Based on these trends, I think most farmers should try to start marketing their products as "Super Corn", "Super Soy" to compete. 

I have sampled some of these juices and hope they have very good health benefits since some of them do not taste very good to me.  It will be interesting to see if in ten years these are still "Super Juices" or if orange and apple have made a comeback.

We shall see.

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