Buzz Around YouTube's Rumored Redesign
Apr 07, 2011
plans to overhaul its service in an effort to prepare itself for the rise of connected devices. Similar content would be grouped into 20 "channels" including fee-based ones that would feature up to 10 hours of original content a week, according to The Wall Street Journal
. They are going to spend money (up to $100 mil) to pay people to develop content to flush out the channels.
told Computer World
that it’s going to be a slow transition and that it they are doing it to fit in with the growing trend of online TV.
is looking to align itself with the growing trend of Internet-connected television. YouTube
designers are working to develop channels that would make it easier for users -- who would be viewing the site on their computers and on their TVs -- to find the content that they want to watch," ComputerWorld.com
Channels will be organized by topic not by individual.
"Sources said the deals are expected to be struck with content producers rather than specific celebrities themselves, meaning these channels would likely be more general in topic rather than linked to any one person," Betanews.com
They are trying to enlist the help of "stars" to give some wings to the launch according to Financial Times
"It is offering stars cash advances against future advertising revenues in return for lending their name to these channels and overseeing the content, according to people familiar with the plans," FT.com
It is unknown if YouTube
plans to have a channel devoted to Agriculture, but if there was one, would you support it? Could this be one of the greatest opportunities we have as the agriculture community to tell our story to the masses? Let me know what you think!