mission to promote agriculture, we will be highlighting a wide variety of blogs from farmers, ranchers and other agriculture professionals. If you have an idea for a submission (or would like us to feature your blog) email Julianne Johnston for consideration.

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Aug 30, 2014
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February 2013 Archive for Blogging for Agriculture

RSS By: Pro Farmer Editors, Pro Farmer

As part of Pro Farmer's mission to promote agriculture, we will be highlighting a wide variety of blogs from farmers, ranchers and other agriculture professionals. If you have an idea for a submission (or would like us to feature your blog) email Julianne Johnston for consideration.

Share Your Love of Food This Valentine's Day

Feb 14, 2013

By Julianne Johnston

This Valentine's Day agriculture advocate Michele Payn-Knoper is encouraging the agriculture community to "Share the Food Love" as she introduces her book, No More Food Fights!

foodfight"Food fights might seem entertaining, but there’s nothing funny about the fights taking place over food production. Resource limitations, animal welfare and biotechnology are just a few issues cropping up to create confusion in the grocery store," says a press release detailing the premise of No More Food Fights! "Ultimately, both farmers and food buyers are making a personal choice, and author Michele Payn-Knoper calls for decorum instead of mayhem in the conversation around farm and food. In an effort to break stereotypes, the book describes farmers who don’t wear overalls but who do use technology in producing food and preserving the environment, dairy farmers who work on "cow comfort," and how hard farmers work on sustainability. On the other side, the book reminds farmers that only a tiny percentage of the population lives on a farm and urges farmers to tell their stories through social media and every day conversation to correct mistaken beliefs about food production perpetuated by traditional media."

To celebrate the launch of her book on Feb. 14, Payn-Knoper has invited the agriculture community to Share the Food Love on social media. "I’m inviting you to share some #foodlove (if you’re a tweep) or Food Love (for normal people). It’s simple; extend your hand across the plate to engage in a positive conversation about food -- in person, through a blog, or on Twitter, Pinterest, Facebook, YouTube or Linkedin," she says.

foodloveFrom Julianne: I'm anxiously awaiting my copy of No More Food Fights! As soon as it comes I will have my nose in the book and will be tweeting some of my favorite passages... To order your copy, click here.

 

 

 

 

 

 


 

 

 

 

 

 

So God Made A Farmer...

Feb 06, 2013

By Julianne Johnston

 

That moment when you are watching the Super Bowl and an overwhelming feeling of pride comes over you because you can relate to an ad. That is a moment I didn't expect to have last night. The lights had gone out on the Super Bowl, but agriculture was ON FIRE when Ram Trucks declared 2013 as the "Year of the Farmer" with a two-minute spot featuring a series of stark photos of farmers at work, narrated by the late Paul Harvey, whom delivered this "So God Made a Farmer" speech at the 1978 National FFA Convention.

I was on my smart phone, tweeting away, sharing on facebook... and I wasn't alone! Within minutes of the ad, #sogodmadeafarmer was "trending" on twitter. "Trending" means that more people were tweeting about the ad than the Super Bowl game itself for around 20 minutes. That's a big deal. And it was all positive... that's an ever BIGGER deal. Here's some of the tweets:

Elizabeth BT ‏@eburnsthompson
#1 in my opinion! :) RT @JuliJohnston: #sogodmadeafarmer #3 ad from #super bowl so says today show.

 

Jessica Decker ‏@jessicadecker12
Just watched #SoGodMadeAFarmer for the 4th time. I think it gets better each time.

 
Chris Heins ‏@FarmerHeins
Incredibly humbled by the #soGodmadeafarmer commercial. That, folks, is exactly why I do what I do. Thank you, Dodge, for that moment.

 

 

Lindsay Calvert ‏@lindscalvert
Everyone should read #sogodmadeafarmer tweets to understand the ag illiteracy we face. Share your story!

 

Mike Howie ‏@MikeHowie
Total silence in our house for #SoGodMadeAFarmer commercial. Paul Harvey. Awesome.

NBC's Today Show picked "Farmers" as the third best ad of the night, but this morning ABC's Good Morning America said it was the #1 ad on Facebook last night, calling it "the super bowl ad everyone is talking about."

Ram Trucks... you delivered a game-winning touchdown for agriculture last night. I'm looking forward to more of this in 2013!

For more, read what farmer-blogger Val Plagge had to say about last night's ad. She reminds that every time you watch the Ram Trucks Super Bowl Commercial, the National FFA receives $1, up to $1 Million. She also has a full transcript of Harvey's speech included in her blog post.


 

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