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From the Editor

RSS By: Brian Grete, Pro Farmer

Pro Farmer Editor Brian Grete takes time to talk with Pro Farmer Members about some of the key issues in each week's Pro Farmer newsletter.

Titles change, but our goal remains the same

Feb 14, 2014

Hello Pro Farmer Members!

The change is official! Chip Flory is now the Editorial Director at Pro Farmer and Brian Grete is the new Editor of Pro Farmer newsletter. Brian is sliding smoothly into his new role... and Chip is scrambling to get ready for the launch of a new project. In this week's "From the Editor," Chip and Brian say goodbye to old responsibilities and hello to their new roles.

From Chip --

It’s difficult to put into words how rewarding it has been to be the editor of your newsletter for the past 17 years. It’s humbling that many of you have put your trust in me to help keep you informed on the issues that really matter that entire time. And the newer relationships we’ve started through Pro Farmer newsletter are no less important.

I do feel a personal connection to all Pro Farmer Members. I’ve always tried to put myself in your shoes when communicating why I believe issues are important. It has been a personal mission of mine to make Pro Farmer newsletter important to you.

I realize some times have been better than others, but that’s to be expected. One thing I respect deeply about many of you is that you’re not afraid to have a conversation about disagreements and you aren’t afraid to make a decision on your own.

With inspiration from those conversations and the great enjoyment I get from talking directly with you at seminars, I’ve decided to take on a new challenge.
Market Rally will launch March 10 and will air on several Midwest radio stations from 2 p.m. to 3 p.m. CT Monday through Friday. I’ll be the host of the show and I have a new mission.

Market information is typically delivered in a one-way flow from a reporter, an analyst or an editor to you. Market Rally is a two-way flow of information. While delivering the news of the day and talking with guest analysts, I’ll be thinking about you. I’ll do my best to be your voice to ask the right questions to help erase the confusion of what’s happened — and what might happen — in the markets. And instead of me asking the questions for you, we’ll also take your calls, emails and tweets and give you a chance to be part of the flow of information around the markets.

But I’m not leaving Pro Farmer. I’ll still give my opinion (whether Brian wants it or not) on news and risk-management as the editorial director. And I’ll still talk with PF Members directly on the website and at seminars.

And I’ll have time to work on bigger-picture projects for Pro Farmer. Working on things like "Making the Family Farm the Family Business" and the "Marketing Education Series" were personally satisfying because I know the information is important. The PF Membership inspired me to do those projects, and I’m looking forward to similar efforts in my new role.

At the risk of sounding cheesy, being Pro Farmer editor is what I’ve always wanted to do. It’s what I trained for at Iowa State University’s ag journalism school. Thank you for letting me do it for the past 17 years.

But it’s time for a change... and Market Rally is exactly what I want to do next.

Follow me on Twitter at @ChipFlory

From Brian --

I’m extremely excited and grateful for the opportunity to be the next editor of your newsletter. While this is the start of my hopefully long journey as editor, it is by no means the beginning for me. Over the past 18-plus years at Pro Farmer, I have had an opportunity to meet many of you at Pro Farmer seminars, on Crop Tour or at numerous industry events. I’ve had the pleasure of communicating via phone or email with even more of you. And for the past 11-plus years I’ve shared my thoughts and perspective on the markets with you on the analysis pages of the newsletter as your senior market analyst. As Chip stated, there have been ups and downs over the years, but I truly love what I do and everything Pro Farmer stands for.

To say I have big shoes to fill would be an understatement. Chip has been my mentor since day one at Pro Farmer, and my respect and admiration for everything he has taught me runs very deep. I’d be remiss if I didn’t mention Jerry Carlson, co-founder of Pro Farmer and one of the greatest writers and story tellers I know. Jerry was in phase-down mode when I started at Pro Farmer, but he still had a major impact on shaping my career.

While you may notice some modest changes in how the news pages of your newsletter are laid out or the news is presented, there won’t be a drastic difference. Chip and I are cut from the same cloth and our style is much the same. Most importantly, my mission is the same as it has always been at Pro Farmer — to deliver you concise, easy-to-understand news and analysis you need to make educated business and risk-management decisions that keep you in business for the long haul.

To think I can do this alone would be a mistake. We are a team at Pro Farmer. Each week the pages of the newsletter are filled with contributions from our entire team — Chip, myself, Digital Managing Editor Julianne Johnston, Associate Editor Meghan Pedersen, LandOwner Editor Mike Walsten, Inputs Monitor Editor Davis Michaelsen, Washington Consultants Jim Wiesemeyer and Roger Bernard, and Technical Consultant Jim Wyckoff. I’ll also rely on you, our Members, to provide updates on crop conditions and other key issues that could help other Members with their farming business.

To our Members... I will always have an "open door" policy. If there’s something you don’t like that we’re doing or you disagree with, please let me know. I also encourage you to share what you like about what we are doing at Pro Farmer. Your honest critique about what we are doing — right or wrong — is how we get better. Please don’t hesitate to contact me. I cherish the opportunity to be your editor for many years to come.

That's it for now...

... have a great weekend!

Follow me on Twitter at @BGrete

To join Pro Farmer, click here!

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COMMENTS (1 Comments)

- Sleepy Eye, MN
Good luck to both of you on your new ventures! God bless...
8:17 PM Feb 14th
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