"Beeves" and Butt-Head
Mar 21, 2014
Did you know the plural of "beef" is actually "beeves?" We really weren't sure until running onto this article by Foodbeast that did a little research into various English dictionaries and determined that in fact "beeves" is a word. Apparently the height of the use for "beeves" was in the early 1800s, but it died off at the turn of the century. "Beeves" does make sense in the same context that the plural of "calf" is "calves." Just don't count on reading any headlines from us that read "Beeves Market Rally" or that our name will change to "Beeves Today."
Bovine Identity Crisis
Milking Black Baldies must be a recent trend in Europe or this new advertisement by a U.K. grocery chain is way off base. It is the latter. Supermarket giant, Tesco, had a new advertising campaign to hawk milk featuring some Hereford and Angus-influenced cattle. When farmers spotted the fake dairy cows they weren't too happy, so Tesco ditched the baldies. Companies in the States haven't done much better with ads featuring cattle. Last year Chevy pulled the opposite move of Tesco by using a 100-lb. Holstein calf as a fill-in for a newborn Longhorn in a Silverado truck ad. At least Chevy made up for the mistake with a Super Bowl commercial starring some romantic Herefords. Your move Tesco!
Great Beef Expectations
Cattle producers have high hopes thanks to record high prices in all phases of the beef industry. Derrell Peel, livestock marketing specialist for Oklahoma State University Extension, details some of the factors that have caused the markets to hold so strong including low cow numbers, drought and PEDV in pork. "Both producers and consumers are reacting, not only to current record prices, but also to their evolving expectations for market conditions over the coming weeks, months and years," Peel says.
Lactose Intolerant Relatives
If you have a problem digesting dairy, a look down your family tree may explain why.
Researches from the University of Pennsylvania sought to determine if genetics had an effect on the presence of lactose intolerance in remote regions of Africa. What they found was evidence that recent positive selection of genetic variations were associated with lactase persistence in African populations. This change was probably caused by the development of pastoralism, or a cattle herding culture. Other studies have shown similar results where people with an ancestral tradition of milk production and consumption have no problem digesting milk.