Dodge Ad > Chipotle Ad
Jan 02, 2014
If you watched the Super Bowl last season and caught Dodge Ram's "So God Made a Farmer" spot, then you witnessed one of the best commercials of 2013. According to the folks at the Wall Street Journal, Dodge's tribute to American farmers and ranchers because it was authentic, memorable, epic and it even helped sell some trucks. Now on the other side of the coin was Chipotle's "Scarecrow" advertisement that completely missed the point and really ticked off a lot of people in agriculture. We agree with the staff at the Wall Street Journal in saying the Chipotle ad was one of the worst of 2013.
Here's Wishing You a Good Rain
We start this New Year hoping for rain in cattle country. The drought for many ranchers is far from over. If you live in western Kansas, western Nebraska, eastern Colorado and the Panhandle regions of Texas and Oklahoma, the drought remains severe to extreme. California and Nevada are also desperate for rain. The ongoing drought's impact on farmers and ranchers has been devastating. A vast wildfire in Nebraska's sand hills consumed 300,000 acres and many of Susan Straka’s cows.
No Room at the Inn
Maybe you've heard of the oil boom in western North Dakota where hydraulic fracking is now producing a million barrels of oil a day. Maybe you've wished for a similar-type windfall for yourself or your community. Be careful what you wish for. Unemployment is low and wages are high, but the oil boom has also created a burden for law enforcement and the local jails are overflowing. A dozen Montana counties have no jail, and some of those are in the Bakken region. Local law enforcement officials are often forced to turn some lawbreakers loose.
Exports to China could soon start beefing up the market for US producers. According to an article in The Fresno Bee, consumers in China are demanding more beef at the table and a ban of exports from the US may soon be lifted in 2014. The story is part of a 5-piece series that analyzes the importance of exports to the US economy and beef going more global was one of the focuses.