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Exclusive Interviews at New Holland
Apr 22, 2012
In early April, Farm Journal had the opportunity to sit-down with New Holland’s leadership for North America. They laid out the company’s plan to get back in the game and secure its footing in the North American machinery market.
Joining me for the exclusive first interviews was Farm Journal Editor Charlene Finck, who has covered the ag machinery business for more than twenty years.
New Holland has deep roots. This was my first trip to the town that is the company’s namesake. It was fitting that our discussion started with Abe Hughes, vice president of New Holland North America, at the original factory opened by the company’s founder, Abe Zimmerman. As Hughes says, “There’s a new Abe in town.” The company started in 1895 and with its history of innovation in hay and forage equipment built its brand and expanded its line.
Today, Hughes explains that the company’s game plan includes partnerships and alliances that will expand New Holland’s lineup and product offering. His style of leadership doesn’t dwell on the past but rather focuses on what’s ahead and what can be on the horizon.
He also says that New Holland will tap the resources Fiat, its parent company. When it introduced the Boomer 8N, the company had worked with the Fiat Style Center, which designs for Fiat luxury brands Maserati and Alfa Romeo. This includes the current offering of T7 tractors with an optional Maserati blue and chrome style package. In Hughes words, he looks for opportunities that are “zany, and more stylish.” Another example is the optional Real Tree wrap available on T9 four-wheel-drive tractors.
Learn more in future posts to the Machinery Journal blog, read the full story in the Late Spring issue of Farm Journal, or tune into Ag Day later this week.