Mar 26, 2012
Don’t hold your breath, but surely we will soon hear Diana Sawyer in Amarillo, using those dulcet, oh-so-sympathetic tones on the families of the 200 workers laid off today when Beef Products, Inc., closed the doors to its plant.
The local news reports that BPI-- the company that pioneered lean, fine textured beef—and the target of Ms. Sawyer’s recent "pink slime" media frenzy—is closing its plants in Amarillo, Kansas and Iowa, keeping open only one plant in Dakota Dunes.
It looks like BPI will be the latest victim of a media machine that occasionally loses touch with reality. By all accounts, there is nothing wrong with the product except the derisive term used by activists to describe it.
This is a scary part of freedom, if you ask me. Here are a few of places to get more informed:
This all just amazes me. Nobody says there is anything dangerous about this product. It is, apparently, just meat that has been sucked off the fat rather than cut off. Nobody says there is anything scary about using ammonia to adjust pH to create an unfriendly environment for bacteria.
The company claims it dealt with the taste and odor problems that worried me. So apparently, you can’t taste the stuff. So why the fuss? Read, if you don’t mind, some of the comments on that petition site. How ignorant are people?
We all know. It’s the yuck factor associated with that pink slime terminology. The company probably should have started suing as soon as the name was first used. Or maybe it should have trademarked the name and used it with a positive connotation. Anyhow, we can’t blame retail chains and other marketers for wanting to broadcast their disassociatioin with a product that has been so thoroughly, if unfairly, maligned.
But you can blame the current state of journalism or social media hysteria for seeming to take pleasure in using misinformation to ruin a perfectly innocent business.