When Critics Throw Stones, Build Glass Walls
May 13, 2013
It's often been said that people in glass houses shouldn't throw stones. The American Meat Institute hopes their " Glass Walls Project" will keep some people from throwing so many stones at them. AMI has released a video tour of a pork slaughter plant hosted by animal welfare expert Temple Grandin. There seems to be a lot of interest about what goes on in a packing plant. Along with a similar video released last year of a beef plant, thousands have already had a look inside the industry. Also used as a classroom teaching tool, these videos are another example of agriculture trying to educate consumers and respond to attacks by activist groups. One of agriculture's biggest challenges is negative public reaction to even the best practices but it's a chance worth taking. Activists, sometimes aided by some bad actors, have created an image of abuse in people's minds. Hopefully these videos will help take away the mystery and misperceptions that exist. Of course some people make a lot of money by throwing stones and these videos won't stop them but maybe this project will slow the avalanche. Check them out at www.AnimalHandling.org.