This just goes to show how incredible stupid the modern consumer is getting to be anymore, most of them just don't have any idea what their buying because they never bother to learn!!you could wrap up any medium grad moist dog food and sell in to the average person in a large metropolitan area anywere in the world and they would believe you if you told them it was U.S.D.A. PRIME BEEF, as long as you had a lable that said so.