Considered one of the legacy organizations in agriculture, Farm Journal began building its extensive database of farmers and ranchers in the early 1960’s. What initially began as a circulation project evolved into the development of the most current and comprehensive database of agriculture producers in the U.S. With over 4 million historical producer records on file, the FarmReach database includes approximately 450,000 active decision makers across all segments of U.S. agriculture.
Each Farm Journal database name is directly qualified by the producers themselves based on these important criteria:
- Decision-maker status (Owner, Operator, Farm Manager, etc.)
- Precise crop and livestock demographics
- Expansion/Contraction plans
- Operational and technical information
The Farm Journal database, through its magazine titles, is audited by the Audit Bureau of Circulation (ABC) and is the only agriculture database provider that provides full disclosure of both the demographic content and age of the demographic update on its audit statement.
For more information regarding the Farm Journal Database and mailing services, click here.
