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Embrace Marketing to Brace Against Change

January 21, 2009
By: Sara Schafer, Farm Journal Media Business and Crops Editor

Jeanne Bernick, Top Producer Crops & Issues Editor
Yesterday marked a moment of monumental change in America with the inauguration of President Barack Obama, and there is huge change ahead for agriculture, says Bill Biedermann, Allendale, Inc. Biedermann spoke at Top Producers Young Farmer Program this week in Chicago.
The current economic crisis, lower corn exports, a peaking ethanol policy and the potential for inflation that could change the corn market all signal challenges for agriculture in 2009.
"But if farmers have a strong marketing plan, and manage for risk, all the changes in the world can't touch them,” Biedermann says.
Read more about how Biedermann suggests farmers can manage risk in coming issues of Top Producer magazine.

You can email Jeanne Bernick at

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FEATURED IN: Top Producer - JANUARY 2009

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